Episode 12  ·  April 10, 2025

Authentic MSP Marketing in a Skeptical Market

With Brian Gillette and Katie Vreeland

In this episode of The MSP Sales Podcast, Brian Gillette sits down with marketing strategist Katie Vreeland to unpack what most MSPs are getting wrong when it comes to marketing—and how to do it better. Together, they explore how personal branding, authenticity, and ethical messaging can cut through the noise in an industry where skepticism runs high.

Katie shares powerful insights about building trust, standing out without relying on tired gimmicks, and creating marketing that actually connects. Whether you're an MSP owner doing your own outreach or you're leading a team, this episode will challenge you to think differently about visibility, awareness, and the customer journey.

  • Learn about building real trust without hype
  • Discover what actually resonates with today’s buyers
  • Reframe your marketing strategy to reflect your values and voice

Listen now and take your MSP marketing from forgettable to unforgettable.

EPISODE HOSTS

Brian Gillette

Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs. Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.

Katie Vreeland

The MSP channel speaks its own language—and Katie has spent years learning its unique dialect to help SaaS founders get their message across. She created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem. Katie has watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech—they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.