Episode 7  ·  January 15, 2025

Keys to MSP Sales Team Success

With Brian Gillette and Casey Seaborn

In this episode of The MSP Sales Podcast, Brian Gillette chats with Casey Seaborne about how MSPs can transform their MSP sales teams success and scalability. Casey shares actionable insights on why sales processes often fail, the role of emotional intelligence (EQ) in sales success, and the steps MSP owners need to take to support their sales teams effectively.

Casey explains how simplifying offerings, standardizing processes, and focusing on outcomes rather than just features can create a more powerful sales approach. If you’re an MSP owner or sales leader, this episode will give you practical tips for taking your sales game to the next level. Learn to empower your team, refine your sales pitch, and attract the right clients.

(MSPs who want more clarity in their finances, more actionable financial data, accounting, and tax advisory can speak to Casey directly at Stride Services. 440-251-7783)

EPISODE HOSTS

Brian Gillette

Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs. Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.

Casey Seaborn

Over 600 companies have trusted their bookkeeping and accounting to Stride over the years. As we’ve grown, we’ve continued to refine scalable strategies while maintaining rigorous standards for our clients. Our team is made of professionals with backgrounds in accounting, investment banking, private equity, technology, and operations. We are bound by a shared purpose to support our clients in achieving their highest and best use through proactive, data-driven decision-making. In every partnership, our goal is simple: to turn financial clarity into sustainable growth.