Episode 8 · January 31, 2025
Why Marketing Should Start with Strategy
With Brian Gillette and Tim Fitzpatrick
In this episode of 'The MSP Sales Podcast,' host Brian Gillette sits down with Tim Fitzpatrick of Rialto Marketing to uncover the critical overlap between sales and marketing for MSPs. They look at why many MSPs struggle with lead generation and the importance of setting a clear strategy before diving into marketing initiatives.
Tim shares his insights on how to verticalize your services, build trust through targeted messaging, and ensure long-term business success.
- Are your marketing efforts correctly aligned with your sales goals?
- Could your messaging be clearer and more targeted?
This episode is packed with strategies to help you succeed!
EPISODE HOSTS
Brian Gillette
Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs. Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.
Tim Fitzpatrick
Tim is passionate about developing and growing businesses. He is an entrepreneur at heart, with 25+ years experience in marketing, business development, sales management and strategic planning. Just after graduating from college he had the good fortune of getting involved with a wholesale distribution company that he co-owned for 9 years. They grew an average of 60% a year before being acquired in 2005. He then started Rialto Marketing in 2012 with a vision of having a positive, lasting impact on the businesses they work with.